Blog Post #10-Viral Marketing and How it has become essential

Viral Marketing uses social network services and other avenues to make a brand more known or to share a message. Viral Marketing can take the form of many genres and is generally used with the goal of making the intended subject trendier or more well known. There are many benefits to Viral Marketing that include not only spending less effort in creating an advertisement but also less money. This can also yield large results in terms of reaching audience. With the almost “commonness” of Internet today, advertisement became a easy way for companies to put themselves out there to reach new audiences while also effectively increasing their brand familiarity. With these trends set by other companies, it has become almost essential and commonplace for companies to reach bigger audiences are grow beyond simply by presenting their trendy projects in the right way and going viral. While these ads are generally annoying to the common consumer, these different avenues provide excellent cheap ways for startups to gain popularity and grow. For example, for the festival I run with my friend, we often promote our posts on social media with Instagram’s recent additions of such methods as well as use popular hashtags to spread awareness for our event and group. Even the dance group I am a part of employs similar tactics to gain popularity. The most amazing part about it all is that it really works, and companies or groups are able to spread their messages and causes much faster than ever with this technology.